Beyonce Reinstates Normcore. The People Rejoice.





The Friday before Thanksgiving (in this the year of our Lord 2014) will now and forever be equated with Beyoncé, and how she officially broke the internet as Manrepeller so eloquently and aptly writes.  

I’d like to move beyond the argument of whether or not 7/11 is a good song because the full-on dance party and 8 consecutive plays that the video incited should clarify my stance on that matter.

What’s most exciting about the release of this video is that it reassures the masses that the greatly contested fashion movement, normcore, is here to stay.  

Don’t for one second think that I stand in defense of ill-fitting tank-tops and bottom-of-the-laundry-pile sweats, but I am in full and unflinching support of dressing with comfort and ease and sometimes, when the mood strikes, a hint of irony. 




The french have been doing it for years.  And they’ve been doing it well: picture the striped Normandie tees, oversized men’s oxfords and trenchcoats of Françoise Hardy, for example. Add a pair of understated white sneakers and you’ve acheived the coveted look.

Today’s example is a bit cheekier–it’s more like a member of The Glass Family got lost on their way home from tennis practice and found themselves on the set of The Fresh Prince of Bel-Air, in desaturated tones. We likey.


Your patent-leather pumps and clingy-sequin dresses still have a place in the sun, but if you ask me, they’re better integrated with harem pants and platform sport sandals, respectively.  Let’s celebrate the fact that, basically, the rules of proper dress as instilled by the pearl-necklace-wearing-Birkin-bag-toting professionals are a thing of the past.  But don’t abuse your privaleges.


Take a page out of Beyoncé’s book: oversized sweatshirts and men’s underwear are a definite go, as long as your hair and makeup are looking tight.






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